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The Plug


The Plug Insurance, Fractional Risk Advisor


Animated Explainer Video

Custom Character

Results and Impact

The Plug Insurance uses the video in introductions to new clients and to refresh old clients on their range of services.

The Problem

The Plug Insurance needed an overview of its services and a way to explain what differentiates it from Insurance agents.

Production Process

Storyboard sketch of The Plug Insurance inspired by Bruce Almighty filing cabinet scene
We wanted to recreate the scene in Bruce Almighty when he opens the filing cabinet.

First, we created a character based on owner Mike Howlett. We worked off a few images he sent over. Mike even recorded his own voice-over for the animation!

The tone is lighthearted. A moment we knew we wanted to have was inspired by the scene in Bruce Almighty when Bruce opens the filing cabinet, and the draw sends him flying.

Animation Style

We used After Effects and Illustrator to create the vector animation. The opening has a 3D feel to it. The lip sync was done in Adobe Character Animator.

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