Project Details: Zenco is the compliant Cannabis payment solution. They needed a video that summed up the benefits in a fun way for retailers to understand.
Zenco is a QR code-based payment solution that addresses the issues faced by cannabis retailers when it comes to cashless transactions. They are one of the only genuinely compliant options.
They wanted to create a video that could be used at expos and other marketing events to showcase the ease of use for retailers and their customers. This required an Explainer Video that would bring the benefits to life in a way that would be easy to understand.
Showing the entire payment process with Zenco was an essential element. We planned a close-up scene around a dispensary counter with a QR code being scanned. This idea evolved into a dispensary set and two characters. Even if someone only saw the first 10 seconds, they would know how Zenco works.
We also walk through the customer sign-up process to highlight how quick it is. Animated typography and 3D animation added action to the scene. The video ends back in the dispensary on the POS system. Viewers can scan the QR code throughout the video to start the company sign-up process.