Terpli Explainer Video

Project Details:

Take the customer journey with Terpli Inc., your A.I.-driven virtual budtender, from start to finish: from entering preferences and ordering, to leaving reviews—in a combination of 2D and 3D animation.


The Story:
Opening CGI scene.
The opening and closing scenes are fully CGI.

Our Software Development clients all have the same problem regarding sales: Shoppers benefit from our widget, but we need to sell it to the business owners. Question: "How do we sell our *widget* to the *business owner* by showing them why their customers will benefit from it?"


We visualize the Why and How.


We've all been there: you're shopping on a dispensary website, but you don't know what to expect from the products. You don't want to waste your time and money on a bad experience, so you keep scrolling until you find something that might work.


With Terpli, customers shop based on their preferences and have a better experience overall. Retailers get a complete picture of what customers like and don't like.

Customer preferences walkthrough animated
All aspects of the app are animated.

We're all about creating things that help you sell, educate and inform. Purely Imagined Co-Founder and Producer David Pascaru closely followed Terpli's rise from the beginning. When they contacted us about creating an explainer video to demo their software's simplicity and benefits, we were on board immediately!



Timelapse of rough sketches for the storyboard
Rough Storyboard Sketches

The video follows the journey of a customer putting in their preferences all the way to leaving a review. We open and close the video with fully CGI scenes inside a house and a dispensary. Terpli also provided the design assets for the app to make the walkthrough sections more lively than a screen recording. The friendly voiceover was provided by Nikki Thomas.





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