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Purely Imagined Blog
​Learn more about our process, explainer videos and other tech!


Wix vs. Squarespace: Which Is Right For Your Business in 2025?
DIY website builders, such as Wix and Squarespace, enable business owners to manage their own sites using intuitive, code-free tools. In this guide, we’ll compare Wix and Squarespace head-to-head on the features that matter for a growing service business, from ease of design and SEO tools to file support, scalability, pricing, and more.

Allan Weck
6 days ago21 min read


AI Is Changing How Clients Find You
Over 60% of customers skip businesses without a website. If you're still relying on just your phone number, you're missing jobs. Learn why contractors need a site to stay visible in AI-powered search.

Allan Weck
Jun 108 min read


Make Your Business Visible: How To Rank On Google In 2025
Optimizing your website for Google increases organic traffic and visibility.

Allan Weck
Feb 255 min read


When Outbound Thrives but Inbound Struggles: How to Balance Your Sales Funnel
If your inbound pipeline lags, you’re missing out on one of the most cost-effective and scalable ways to attract leads.

Allan Weck
Feb 144 min read


Marketing with SEM, Meta Ads, and Display Advertising
Figuring out how to effectively reach your audience while staying within your budget is a challenge many businesses face.

Allan Weck
Jan 234 min read


What assets do I need when rebranding?
Rebranding is an opportunity to redefine your identity, connect with your audience in new ways.

Allan Weck
Jan 205 min read


Everything You Need To Know About Using Video At Your Next Trade Show
Exhibiting at trade shows isn’t cheap, and they're flooded with competitors and other booths trying to grab people’s attention.

Allan Weck
Nov 18, 20244 min read
How to Communicate Your Research to Non-Specialists
Struggling to explain your research to those outside your field? Learn practical strategies for communicating complex information.

Allan Weck
Oct 29, 20243 min read
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