Make It Easier For People To Find and Recommend Your Business with a Facebook Page
- Allan Weck
- Jul 8
- 5 min read
People still ask their neighbors for recommendations, they’re just doing it online now. In local Facebook groups, it’s common to see posts like, “Know anyone who replaces gutters?” or “Looking for recommendations for someone to replace my boiler ASAP.” The replies come fast, and if your business has a presence on Facebook, it’s easier for people to tag you, message you, or look you up right away.
Having a Facebook Business Profile doesn’t mean you need to become a social media expert. It’s just a way to make sure your name shows up where a lot of people in the area are already looking. If you want to go a step further, you can use it to stay visible with scheduled posts, share recent work, or answer questions in local groups.
What’s the difference between a personal profile and a business profile?
Your personal profile is what you use to connect with friends and family, where you post vacation photos, share life updates, and join groups.
A business profile is built to be public; it appears in search results and provides a single location for people to find your hours, services, reviews, and contact information.
The biggest difference is how it functions:
People follow a business page, they don’t “friend” it.
You can receive messages, post updates, and be tagged when someone recommends your business.
You also get access to tools like Meta Business Suite, where you can schedule posts, reply to messages, and manage everything from one place.
Is a Facebook business profile free?
Yup! Facebook business pages are completely free to create and manage. You only pay if you choose to run ads (and you don’t need to). You can add your logo, hours of operation, and examples of past work.
Why Facebook works so well for local businesses
In most towns, there are community groups with thousands of members sharing recommendations, asking for help, and promoting small businesses. It’s what replaced the town newspaper, bulletin board, or magazine.
People trust peer recommendations
When someone asks, “Anyone know a good painter?” and your past client tags your business page, that’s better than an ad—it’s a personal endorsement.
It’s hyper-local
Many towns have their own Facebook groups, and people use them daily to find everything from plumbers and handymen to yoga instructors and pet sitters. If your business is visible and active in those groups, you’re part of the conversation.
It keeps you top of mind
Even if someone doesn’t need your service today, seeing your name pop up regularly, whether through a post or a comment, makes it more likely they’ll remember and recommend you later.
It doesn’t take much
A few scheduled posts each month, a profile that’s easy to tag, and the occasional helpful comment in a group can go a long way.
How Do I Find Customers on Facebook?
Once your Facebook Business Page is set up, the next step is making sure people in your area actually see it. You don’t need to spend money on ads or post every day, just show up where local conversations are already happening and keep your presence active.
Join Local Facebook Groups
Search for community-based groups tied to your town or nearby areas. These might be called things like “Springfield Community Group” or “Hudson County Small Business Network.”
These groups are often where people ask for service recommendations, post about local needs, and tag businesses they trust. Join a few, read the rules (some limit business posts), and keep an eye out for threads where your service might be helpful.
Schedule Simple Posts Ahead of Time
You don’t have to post every day, but it helps to look active when someone checks your page. Use Meta Business Suite (a free tool from Facebook) to schedule posts a few days or even months out.
Share quick project updates, before-and-after photos, tips related to your service, or even a reminder that you’re available this weekend. A little goes a long way.
Reply and Engage in a Real Way
When someone comments on your post, replies to a recommendation, or sends a message, respond. If you see someone in a local group asking for help and it’s something you do, leave a friendly reply or let someone else tag your page.
How will people actually find my page on Facebook?
Let’s say someone in a local Facebook group posts, “Anyone know someone who can replacing the siding on my house?” That’s where very public word of mouth kicks in.
A customer you’ve worked with before, or even a friend, sees the post and tags your Facebook business page in the comments. That tag becomes a direct link that anyone who sees it can click. When they do, they’ll land on your business profile, see your photos, read reviews, and send you a message.
If you don’t have a page, you can’t be tagged. Someone might try to recommend you and realize there’s nowhere to link. Even if you're not posting every day, having a clean, updated page makes it easier for people to pass your name along, and for new customers to take that next step.
A Few Things to Keep in Mind
Don’t spam local groups
Most local groups have limits on how often you can promote your business—some only allow it once a week, others just a few times a month. Posting too often, especially multiple times a day, can come off as spammy and get your posts removed or your profile banned from the group entirely.
Even if the group doesn’t have strict rules, it’s still better to space things out. A well-timed post once a week is more effective than flooding the feed and annoying the people you’re trying to reach. Always check the group guidelines before posting, and stick to the pace they allow.
Post things that offer value
Instead of constantly saying “We’re available this weekend,” try sharing a quick photo of a recent project, a helpful tip, or a common question you get from customers. It shows that you’re active, knowledgeable, and not just there to sell.
Keep your tone human
Write like you’d talk to a neighbor. You don’t need polished marketing language. “Just finished this deck in Park Ridge, turned out great!” Works a lot better than “Contact us for your summer renovation needs!”
Stay active, but don’t force it
You don’t need to post constantly. One or two useful updates a week are enough to show that your business is real, current, and trustworthy. That’s what people want to see when they look you up.
You’re Just Making Yourself Easier to Recommend
That’s it. You don’t have to become an influencer or try to go viral. With a Facebook business profile, you’re showing up where people already talk about who to hire, who to trust, and who did a good job last time.
The likes, tags, and messages are a result of making it easier for people to pass your name along.
Need help setting up your Facebook business page?
If you’re not sure where to start or if you just want someone else to handle it, Purely Imagined can help. We’ll set up a clean, professional Facebook business page that makes it easy for people to find and recommend you. We can also help with post scheduling, visuals, video content, and simple strategies to keep your page active without requiring a significant time commitment.
Contact our team today to put your business in front of more local customers.
