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It’s Time To Start Using Interactive Animations On Your Website

Vector illustration of a hand interacting with a website

Interactive animations are stepping onto the digital marketing stage in 2024, offering a fresh way to captivate website and app users. These animations stand out by turning viewers into active participants, breaking away from the passivity of static images and conventional videos. With the ability to respond to user inputs like clicks and button presses, interactive animations boost user engagement and ensure the content sticks in the memory longer.

The edge interactive animations have over traditional media lies in their immersive nature, making them a novel choice for anyone looking to enhance their digital presence. Simple integration into digital platforms is achievable with tools like Rive and Lottie, making it less daunting to adopt this technology. Concerns such as SEO impact are manageable, with interactive animations potentially improving rather than hindering your site's visibility.

What is an interactive animation?

Interactive animations respond to user inputs, such as clicks or button presses, creating a dynamic and engaging experience. Unlike traditional animations that play linearly, interactive animations involve the audience by allowing them to influence the animation's flow or outcome. For example, imagine a user clicking on an animated can on a website. Upon clicking, the can animates to pop open its tab, followed by the appearance of bubbles to simulate the can opening in real life. This interaction enhances the user experience, making the content more memorable and engaging.

Two popular file types for creating such interactive animations are Rive and Lottie. Rive provides a platform for designing and running interactive graphics that respond to various triggers, like clicks, while maintaining smooth performance across different devices. On the other hand, Lottie is widely used for adding lightweight, scalable animations to web and mobile applications. These animations can be easily manipulated through user inputs, allowing for seamless integration of interactive elements. Both Rive and Lottie offer flexibility in designing interactive animations without requiring deep technical knowledge, making them accessible tools for creators looking to enhance their digital content.

Why is an interactive animation better than a video or photo?

Interactive animation offers a unique advantage over traditional videos or photos by providing an immersive experience that actively involves the user in the storytelling or informational process. While videos and photos can effectively convey messages and capture attention, they are passive forms of media; the viewer is merely an observer with no control over the content. Interactive animations, on the other hand, transform viewers into participants. This engagement through interaction makes the experience more memorable and allows users to explore content at their own pace, according to their interests.

Consider an interactive diagram of a product. Users can click on different parts of the diagram to learn more about specific features or aspects of the product. This level of interaction is particularly beneficial for educational purposes, product demonstrations, or intricate storytelling, where the viewer's curiosity drives the exploration of content. By enabling users to engage directly with the animation, it caters to diverse learning styles and preferences, making information retention more likely. Interactive animations offer a more profound, personalized experience than static images or linear videos, where the flow of information is fixed and user engagement is limited.

How do I add interactive animations to my website?

Adding interactive animations to your website can enhance user engagement and provide a more dynamic experience. If you're utilizing tools like Rive or Lottie, the process involves a few critical steps tailored to these platforms' unique capabilities. Rive and Lottie animations are known for being lightweight and efficient, making them ideal for seamless integration without impacting your site's or app's loading times.

For Rive, you first create your animation using the Rive app and export it as a .riv file. To integrate the animation into your website, you use the Rive runtime, which is available for various frameworks and languages. The runtime allows your code to control the animation, responding to user inputs or other events. You'll need to include the Rive runtime library in your project, and then you can load your .riv file to display the animation.

Lottie animations work similarly but are typically exported as JSON files from Adobe After Effects using the Bodymovin plugin. These JSON files represent your animation and can be embedded into your web. Lottie provides a Web player that can be integrated with just a few lines of HTML and JavaScript. The Lottie library handles the rendering of the animation, and you can use code to control playback, respond to user interactions, or adjust the animation dynamically.

In both cases, the key is to embed the animation files using the respective tool's runtime or library, then use programming to make the animations interactive, such as playing, pausing, or changing the animation based on user interactions. This method ensures that your animations are not only visually appealing but also interactive and engaging for your users.

What is a runtime?

You've created an interactive animation, like a button on a website, that animates and reveals more information when clicked. You want this to work on any device, whether it's a smartphone, tablet, or computer. However, the animation you've designed is in a format that these devices can't inherently understand or display directly.

This is where a runtime environment comes into play, acting as the bridge between your animation and the variety of devices your audience might use. For animations created with tools like Rive or Lottie, the runtime translates your design into something the device can execute. It ensures that when someone interacts with your animation—clicking on that button, for instance—the desired action happens smoothly across all platforms.

In essence, the runtime interprets your animation file and manages its interaction with the user, making sure that the experience is consistent and responsive. Without the runtime, your interactive animations wouldn't be able to function across different devices and browsers, limiting the reach and effectiveness of your content.

Will interactive animations hurt my seo?

Interactive animations, when implemented correctly, should not hurt your SEO. In fact, they can potentially enhance user engagement and retention on your site, which are positive signals to search engines. The key to maintaining SEO friendliness while incorporating interactive animations lies in how they are integrated and optimized.

Those made with Rive or Lottie are lightweight and efficient compared to traditional videos or GIFs. They generally don’t significantly impact page loading times—a critical factor in SEO rankings. Fast loading times ensure a positive user experience, reducing bounce rates and encouraging longer visit durations, which can positively influence your site's SEO performance.

It's essential to ensure that the use of interactive animations does not obstruct the accessibility of content. Search engines favor content that is easily accessible and indexable. Therefore, supplementing your animations with proper HTML tags, descriptive titles, and alt text can help search engines better understand and index your content. Also, ensure that interactive elements are built in a way that doesn't rely solely on user interaction to access important information. This way, the content remains accessible to search engines and users who may navigate your site with JavaScript disabled or through screen readers.

Moreover, consider the mobile experience, as search engines increasingly prioritize mobile-first indexing. Ensure your interactive animations are responsive and perform well across all devices. By focusing on performance, accessibility, and user experience, your interactive animations can complement your SEO strategy rather than compromise it.

Who can I hire to create interactive animations?

Starting with interactive animations to enhance your digital content is a strategic move that can significantly boost engagement and comprehension for your audience. At Purely Imagined, we specialize in bringing these dynamic elements to life. Whether you're looking to add interactive animations to your website, create compelling explainer videos, produce detailed 3D product renders, or develop immersive software product demos, we have the expertise and tools to meet your needs.

Our process is collaborative and tailored to your specific goals. We begin by understanding your vision and the message you want to convey. From there, we design and develop custom animations that capture attention and encourage interaction, making your content more memorable. 

We understand that your digital content needs may evolve. That's why we offer ongoing support and updates for your videos and animations, ensuring they remain relevant and effective. Whether you're looking to refresh an existing explainer video, add new features to your 3D renders, or update your software demos, Purely Imagined is here to help you keep your content at the cutting edge. Reach out to us to discuss how we can bring your ideas to life with the power of interactive animations.


As we look toward the future of digital engagement, it's clear that interactive animations represent more than just a trend; they are a pivotal shift in how we connect with audiences online. By turning passive viewers into active participants, these animations not only enhance the user experience but also offer a unique way to present information that is both engaging and informative. The ability to directly interact with content has the power to transform the standard digital interface into a dynamic, immersive experience.

For businesses and creators ready to elevate their digital presence, adopting interactive animations is a strategic move. With tools like Rive and Lottie making integration more accessible, and the expertise of teams like Purely Imagined, bringing these innovative experiences to life has never been easier. As we move forward into 2024 and beyond, the adoption of interactive animations is set to redefine the standards of digital content, making it an essential component of any successful online strategy. Embracing this technology now can set your content apart, ensuring it not only captures but holds the attention of your audience in an ever-competitive digital landscape.


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