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When Should I Update My Explainer Video?


Vector art of a person giving a sales demo

As we approach the close of 2023, we've noticed a surge of inquiries from clients eager to breathe new life into their existing videos. Businesses are keenly aware of the shifting dynamics in the digital landscape, and are seeking to revamp their content to stay ahead. At Purely Imagined, we've noticed a trend toward incorporating modern visuals and clear, concise messaging in explainer videos to captivate the contemporary audience. In this blog, we're diving deep into the essential components of a successful video update.


Why should I update my explainer video?


Consider updating your explainer video when there is a significant change or enhancement in the offered product or service. This could be due to technological advancements, a pivot in business strategy, or adding new features. An updated explainer video accurately represents these changes, ensuring potential customers have the most current information. Utilizing updated 3D product rendering techniques can also enhance the visual appeal and effectiveness of the video.


Market trends and customer preferences evolve. An explainer video might need a refresh to align with the changing tastes and expectations of the target audience. Incorporating modern animation services helps create content that resonates with the current market dynamics. It's also prudent to update explainer videos to maintain a fresh and contemporary brand image, showcasing innovation and leadership in the industry.


If the initial explainer video did not yield the expected results regarding engagement or conversion rates, it might be time for a revamp. Analyzing the performance data and gathering feedback can provide insights into the areas where the video can be improved. This might involve tweaking the script, changing the animation style, or incorporating a more engaging sales demo. Keeping the video content fresh and aligned with the brand's attributes and values, such as luxury and versatility, can foster community engagement and collaboration, ultimately driving better results.


When should I update my explainer video?


In our experience, businesses typically find it beneficial to update their explainer videos or marketing videos approximately every 1-2 years. This timeframe allows companies to stay ahead in the rapidly evolving market while also allowing them to incorporate feedback and insights gained from the performance of the previous videos.


Updating videos in this interval also aligns well with the usual cycle of product updates or releases, ensuring that the video content remains fresh and in sync with the current offerings. This periodic update helps maintain a vibrant and dynamic brand image, showcasing a commitment to quality and innovation.



What should be included in an explainer video?


An updated explainer video should prominently feature:


  1. Clear Messaging: Concisely convey the core message, aligning with the brand's mission and values to resonate effectively with the target audience.

  2. Modern Visuals: Utilize contemporary visual techniques such as 3D product rendering to captivate and engage viewers.

  3. Call to Action (CTA): Incorporate a compelling CTA that directs viewers to the next steps, fostering interaction and potential conversions.


By focusing on these key elements, your explainer video will be a potent tool in your marketing arsenal, effectively showcasing your brand's offerings and encouraging viewer engagement.


How do I update my explainer video?


To update your digital marketing video, simply contact us at Purely Imagined. Our team specializes in crafting high-quality explainer videos, 3D renders, and marketing videos that resonate with your target audience. When you choose to work with us, you're not just getting a video update but investing in a product that embodies luxury, versatility, and innovation.


One of the primary benefits of working with us is our commitment to quality. Our team is adept at creating visually stunning and engaging content. We understand the nuances of creating a video that looks great and effectively conveys your message to foster better customer engagement and drive sales.


Our approach is collaborative. We work closely with our clients, valuing their input and incorporating feedback to produce a video that truly reflects their brand and meets their objectives. Our expertise in video production services extends to various formats, including product demos, software animations, and trade show explainer videos, offering a versatile solution to meet your marketing needs.


Great example of an explainer video:


Stan's Sports Center is a supplier of sports equipment, apparel, trophies, varsity jackets, and uniforms. They carry most major brands and offer screen printing and embroidery services. No matter what your sporting goods needs, Stan's is eager to provide you with quality products and services. We worked with Stan’s to create an explainer video covering their service offerings and how their Team Stores work.



Conclusion


Keep your brand from falling behind in the digital market. As we stand on the cusp of a new year, seize the opportunity to revitalize your marketing strategy with Purely Imagined. Our expertise in creating engaging explainer videos and captivating 3D renders can be the catalyst that propels your brand to new heights. Reach out to us today to embark on a journey of collaboration, innovation, and success. Let's work together to craft content that tells your story and resonates deeply with your audience, encouraging them to take the next step with your brand. Make the move now; a vibrant and prosperous future awaits your business with Purely Imagined at your side.


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