Software Explainer Video Services
Communicate the power of your platform to customers and investors. Improve your sales and onboarding with animated videos.
Software Explainer Video Examples

๐๐ฅ๐ข๐๐ง๐ญ: Prelude, inventory optimization software for dispensaries
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Dispensary owners are not the end user, purchasing managers are, so they often struggled to see the value of adding a new software to their stack.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: We worked with Prelude's team to create an explainer video that visualizes how they help dispensaries. Instead of just showing dashboards, we represented what was happening on the menu and inventory shelves. We also included several stats throughout the video to speak directly to dispensary owners.

๐๐ฅ๐ข๐๐ง๐ญ: Thatch, the all-in-one healthcare platform for businesses
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Needed a faster way for business owners to understand what Thatch is and the benefits of using it.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create a B2B explainer video highlighting the benefits and walking the viewer through the different features of the software.

๐๐ฅ๐ข๐๐ง๐ญ: Alpine IQ, a suite of software products for brands and retailers
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Effectively communicate to a new market segment at tradeshows.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an eye-catching explainer video highlighting the core software and its application to the new market.

๐๐ฅ๐ข๐๐ง๐ญ: Terpli, AI-powered app plug-in
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Business owners donโt understand the appโs perks for them and their customers.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video of the app being used from start to finish, highlighting the advantages for the business owner.preferences and ordering, to leaving reviewsโin a combination of 2D and 3D animation.

๐๐ฅ๐ข๐๐ง๐ญ: Treez, retail analytics and point of sales platform
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Treez overs a range of products. They needed a way to sum it up for customers.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video that covers all of Treez products, and the immediate benefits retailers will see.

๐๐ฅ๐ข๐๐ง๐ญ: Tetragram, a smart, digital journal that helps you get track and the most out of medical cannabis
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Needed a faster way to introduce use cases and benefits to dispensary owners.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Show dispensaries how their customers will use and benefit from the software. The video highlights new sales channels and opportunities that will open up from integrating with Tetragram.

๐๐ฅ๐ข๐๐ง๐ญ: Seed Talent, employee enablement software
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Customers donโt understand the effectiveness of the platform.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video that depicts the struggle of tracking data manually and highlighting the benefits of Seed Talent for business owners.

๐๐ฅ๐ข๐๐ง๐ญ: Pistil Data, data analytics software
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Retailers are unclear about how the platform offers them a competitive edge.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer that depicts the frustration before and clarity after a company uses Pistil Data to access market analytics.

๐๐ฅ๐ข๐๐ง๐ญ: Zenco, cashless payment software
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Business owners only understand the unique benefits of the software after going through the demo.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video showing the whole retail experience of a customer making a purchase, and interacting with the app.

๐๐ฅ๐ข๐๐ง๐ญ: Prelude, inventory optimization software for dispensaries
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Dispensary owners are not the end user, purchasing managers are, so they often struggled to see the value of adding a new software to their stack.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: We worked with Prelude's team to create an explainer video that visualizes how they help dispensaries. Instead of just showing dashboards, we represented what was happening on the menu and inventory shelves. We also included several stats throughout the video to speak directly to dispensary owners.

๐๐ฅ๐ข๐๐ง๐ญ: Thatch, the all-in-one healthcare platform for businesses
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Needed a faster way for business owners to understand what Thatch is and the benefits of using it.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create a B2B explainer video highlighting the benefits and walking the viewer through the different features of the software.

๐๐ฅ๐ข๐๐ง๐ญ: Alpine IQ, a suite of software products for brands and retailers
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Effectively communicate to a new market segment at tradeshows.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an eye-catching explainer video highlighting the core software and its application to the new market.

๐๐ฅ๐ข๐๐ง๐ญ: Terpli, AI-powered app plug-in
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Business owners donโt understand the appโs perks for them and their customers.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video of the app being used from start to finish, highlighting the advantages for the business owner.preferences and ordering, to leaving reviewsโin a combination of 2D and 3D animation.

๐๐ฅ๐ข๐๐ง๐ญ: Treez, retail analytics and point of sales platform
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Treez overs a range of products. They needed a way to sum it up for customers.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video that covers all of Treez products, and the immediate benefits retailers will see.

๐๐ฅ๐ข๐๐ง๐ญ: Tetragram, a smart, digital journal that helps you get track and the most out of medical cannabis
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Needed a faster way to introduce use cases and benefits to dispensary owners.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Show dispensaries how their customers will use and benefit from the software. The video highlights new sales channels and opportunities that will open up from integrating with Tetragram.

๐๐ฅ๐ข๐๐ง๐ญ: Seed Talent, employee enablement software
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Customers donโt understand the effectiveness of the platform.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video that depicts the struggle of tracking data manually and highlighting the benefits of Seed Talent for business owners.

๐๐ฅ๐ข๐๐ง๐ญ: Pistil Data, data analytics software
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Retailers are unclear about how the platform offers them a competitive edge.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer that depicts the frustration before and clarity after a company uses Pistil Data to access market analytics.

๐๐ฅ๐ข๐๐ง๐ญ: Zenco, cashless payment software
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Business owners only understand the unique benefits of the software after going through the demo.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video showing the whole retail experience of a customer making a purchase, and interacting with the app.

๐๐ฅ๐ข๐๐ง๐ญ: Prelude, inventory optimization software for dispensaries
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Dispensary owners are not the end user, purchasing managers are, so they often struggled to see the value of adding a new software to their stack.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: We worked with Prelude's team to create an explainer video that visualizes how they help dispensaries. Instead of just showing dashboards, we represented what was happening on the menu and inventory shelves. We also included several stats throughout the video to speak directly to dispensary owners.

๐๐ฅ๐ข๐๐ง๐ญ: Thatch, the all-in-one healthcare platform for businesses
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Needed a faster way for business owners to understand what Thatch is and the benefits of using it.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create a B2B explainer video highlighting the benefits and walking the viewer through the different features of the software.

๐๐ฅ๐ข๐๐ง๐ญ: Alpine IQ, a suite of software products for brands and retailers
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Effectively communicate to a new market segment at tradeshows.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an eye-catching explainer video highlighting the core software and its application to the new market.

๐๐ฅ๐ข๐๐ง๐ญ: Terpli, AI-powered app plug-in
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Business owners donโt understand the appโs perks for them and their customers.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video of the app being used from start to finish, highlighting the advantages for the business owner.preferences and ordering, to leaving reviewsโin a combination of 2D and 3D animation.

๐๐ฅ๐ข๐๐ง๐ญ: Treez, retail analytics and point of sales platform
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Treez overs a range of products. They needed a way to sum it up for customers.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video that covers all of Treez products, and the immediate benefits retailers will see.

๐๐ฅ๐ข๐๐ง๐ญ: Tetragram, a smart, digital journal that helps you get track and the most out of medical cannabis
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Needed a faster way to introduce use cases and benefits to dispensary owners.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Show dispensaries how their customers will use and benefit from the software. The video highlights new sales channels and opportunities that will open up from integrating with Tetragram.

๐๐ฅ๐ข๐๐ง๐ญ: Seed Talent, employee enablement software
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Customers donโt understand the effectiveness of the platform.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video that depicts the struggle of tracking data manually and highlighting the benefits of Seed Talent for business owners.

๐๐ฅ๐ข๐๐ง๐ญ: Pistil Data, data analytics software
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Retailers are unclear about how the platform offers them a competitive edge.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer that depicts the frustration before and clarity after a company uses Pistil Data to access market analytics.

๐๐ฅ๐ข๐๐ง๐ญ: Zenco, cashless payment software
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Business owners only understand the unique benefits of the software after going through the demo.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video showing the whole retail experience of a customer making a purchase, and interacting with the app.

๐๐ฅ๐ข๐๐ง๐ญ: Prelude, inventory optimization software for dispensaries
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Dispensary owners are not the end user, purchasing managers are, so they often struggled to see the value of adding a new software to their stack.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: We worked with Prelude's team to create an explainer video that visualizes how they help dispensaries. Instead of just showing dashboards, we represented what was happening on the menu and inventory shelves. We also included several stats throughout the video to speak directly to dispensary owners.

๐๐ฅ๐ข๐๐ง๐ญ: Thatch, the all-in-one healthcare platform for businesses
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Needed a faster way for business owners to understand what Thatch is and the benefits of using it.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create a B2B explainer video highlighting the benefits and walking the viewer through the different features of the software.

๐๐ฅ๐ข๐๐ง๐ญ: Alpine IQ, a suite of software products for brands and retailers
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Effectively communicate to a new market segment at tradeshows.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an eye-catching explainer video highlighting the core software and its application to the new market.

๐๐ฅ๐ข๐๐ง๐ญ: Terpli, AI-powered app plug-in
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Business owners donโt understand the appโs perks for them and their customers.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video of the app being used from start to finish, highlighting the advantages for the business owner.preferences and ordering, to leaving reviewsโin a combination of 2D and 3D animation.

๐๐ฅ๐ข๐๐ง๐ญ: Treez, retail analytics and point of sales platform
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Treez overs a range of products. They needed a way to sum it up for customers.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video that covers all of Treez products, and the immediate benefits retailers will see.

๐๐ฅ๐ข๐๐ง๐ญ: Tetragram, a smart, digital journal that helps you get track and the most out of medical cannabis
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Needed a faster way to introduce use cases and benefits to dispensary owners.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Show dispensaries how their customers will use and benefit from the software. The video highlights new sales channels and opportunities that will open up from integrating with Tetragram.

๐๐ฅ๐ข๐๐ง๐ญ: Seed Talent, employee enablement software
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Customers donโt understand the effectiveness of the platform.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video that depicts the struggle of tracking data manually and highlighting the benefits of Seed Talent for business owners.

๐๐ฅ๐ข๐๐ง๐ญ: Pistil Data, data analytics software
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Retailers are unclear about how the platform offers them a competitive edge.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer that depicts the frustration before and clarity after a company uses Pistil Data to access market analytics.

๐๐ฅ๐ข๐๐ง๐ญ: Zenco, cashless payment software
๐๐ซ๐จ๐๐ฅ๐๐ฆ: Business owners only understand the unique benefits of the software after going through the demo.
๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Create an explainer video showing the whole retail experience of a customer making a purchase, and interacting with the app.

Software Explainer Video Benefits
Increased Sales
Show how your product or service solves customer problems.
Better Investor Relations
Explain the value proposition, business model, and future plans to investors and stakeholders.
Improved SEO
Keep visitors on your website longer with videos that capture their attention.
Smoother Onboarding
Equip new team members or clients with essential knowledge about your offerings.
About Purely Imagined
70+
Unique Clients Served
50+
Explainer Videos Created
7+
Years of Experience
Our Process
1. Project Kickoff
The project starts with a full team meeting, during which we take notes about the information we'll need to cover in the video. We'll also collect things like marketing assets, figma boards, and sales decks.
2. Script Phase
Our team carefully reviews all the notes and other info we have. We form a script that speaks directly to your ideal user. We'll send the script over to you for fine-tuning and approval.
3. Storyboard Phase
We start with a rough storyboard to come up with the visuals. Once approved, our team crafts the final designs for each scene. We use your branding materials as a guide. All the frames are assembled into a final storyboard for you to review.
4. Animation Phase
It's time for the magic! We bring the storyboard to life. Depending on the subject and budget, this may involve a mix of 2D and 3D animation. We also handle the narration and sound design. After the video is approved, we'll send you a link to download the final files.
Testimonials

Peter Kasper
Terpli
"They went above and beyond, and their video has become a staple in our sales and fundraising efforts. Could not recommend their services more!"

Nicholas Paschal
AIQ
"Purely Imagined's team was outstanding from start to finish, and we greatly enjoyed working with them."

Adam Stevenson
Thatch
"Purely Imagined was so easy for us to work with. Their team creates high quality work super fast, so they were a great partner for us here at Thatch."
Additional Resources


Everything You Need To Know About Using Video At Your Next Trade Show


5 Reasons Your Explainer Isn't Working & Tips For Next Time


6 Ways For Cannabis Tech Brands To Use Explainer Videos
Generally it takes 4-6 weeks from the kickoff meeting. Animation requires a lot of planning and pre-production. If your company has prototype software designs of your software in programs like figma or illustrator, we can pull from those assets to help the design process.
We start with a kickoff meeting, then move into the script and storyboard design. After approval, the next step is animation. We finish the video with music, sound effects and captions, then it's yours!
We find around one minute to be the sweet spot for explainer videos. This way the viewer gets an overview, without being bogged down by too much information. Consider breaking up longer videos into a series of explainer videos.
The cost can vary depending on the length, complexity, and details of the video. A one minute software explainer video generally starts around $5,000.
Software explainer videos can be use in investor decks, embedded on websites, use in email marketing, posted to social media, and used in sales presentations among other things.
Yes! Our software product demos are 10-30 second animations that highlight specific software features. Contact us to learn more.