How long does it take to make a software explainer video?

Generally it takes 4-6 weeks from the kickoff meeting. Animation requires a lot of planning and pre-production. If your company has prototype software designs of your software in programs like figma or illustrator, we can pull from those assets to help the design process.

What is the process of making a software explainer video with Purely Imagined?

We start with a kickoff meeting, then move into the script and storyboard design. After approval, the next step is animation. We finish the video with music, sound effects and captions, then it's yours!

How long are software explainer videos?

We find around one minute to be the sweet spot for explainer videos. This way the viewer gets an overview, without being bogged down by too much information. Consider breaking up longer videos into a series of explainer videos.

How much does a software explainer video cost?

The cost can vary depending on the length, complexity, and details of the video. A one minute software explainer video generally starts around $5,000.

Where can I use my software explainer video?

Software explainer videos can be use in investor decks, embedded on websites, use in email marketing, posted to social media, and used in sales presentations among other things.

Can Purely Imagined make animated software demos?

Yes! Our software product demos are 10-30 second animations that highlight specific software features. Contact us to learn more.

Software Explainer Video Services

Communicate the power of your platform to customers and investors. Improve your sales and onboarding with animated videos.

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Our Clients

Software Explainer Video Examples

Prelude

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Prelude, inventory optimization software for dispensaries

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Dispensary owners are not the end user, purchasing managers are, so they often struggled to see the value of adding a new software to their stack.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: We worked with Prelude's team to create an explainer video that visualizes how they help dispensaries. Instead of just showing dashboards, we represented what was happening on the menu and inventory shelves. We also included several stats throughout the video to speak directly to dispensary owners.

Thatch

𝐒𝐭𝐲𝐥𝐞: 2D animation, software animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Thatch, the all-in-one healthcare platform for businesses

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Needed a faster way for business owners to understand what Thatch is and the benefits of using it.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create a B2B explainer video highlighting the benefits and walking the viewer through the different features of the software.

Alpine IQ

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, software animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Alpine IQ, a suite of software products for brands and retailers

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Effectively communicate to a new market segment at tradeshows.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an eye-catching explainer video highlighting the core software and its application to the new market.

Terpli

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, 3D animation, software animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Terpli, AI-powered app plug-in

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Business owners don’t understand the app’s perks for them and their customers.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video of the app being used from start to finish, highlighting the advantages for the business owner.preferences and ordering, to leaving reviews—in a combination of 2D and 3D animation.

Treez

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Treez, retail analytics and point of sales platform

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Treez overs a range of products. They needed a way to sum it up for customers.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video that covers all of Treez products, and the immediate benefits retailers will see.

Tetragram

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, Software animation

𝐂𝐥𝐢𝐞𝐧𝐭: Tetragram, a smart, digital journal that helps you get track and the most out of medical cannabis

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Needed a faster way to introduce use cases and benefits to dispensary owners.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Show dispensaries how their customers will use and benefit from the software. The video highlights new sales channels and opportunities that will open up from integrating with Tetragram.

Seed Talent

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, multiple narrators A/B testing

𝐂𝐥𝐢𝐞𝐧𝐭: Seed Talent, employee enablement software

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Customers don’t understand the effectiveness of the platform.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video that depicts the struggle of tracking data manually and highlighting the benefits of Seed Talent for business owners.

Pistil Data

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Pistil Data, data analytics software

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Retailers are unclear about how the platform offers them a competitive edge.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer that depicts the frustration before and clarity after a company uses Pistil Data to access market analytics.

Zenco

𝐒𝐭𝐲𝐥𝐞: 3D animation, 2D animation, character animation, app animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Zenco, cashless payment software

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Business owners only understand the unique benefits of the software after going through the demo.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video showing the whole retail experience of a customer making a purchase, and interacting with the app.

Prelude

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Prelude, inventory optimization software for dispensaries

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Dispensary owners are not the end user, purchasing managers are, so they often struggled to see the value of adding a new software to their stack.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: We worked with Prelude's team to create an explainer video that visualizes how they help dispensaries. Instead of just showing dashboards, we represented what was happening on the menu and inventory shelves. We also included several stats throughout the video to speak directly to dispensary owners.

Thatch

𝐒𝐭𝐲𝐥𝐞: 2D animation, software animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Thatch, the all-in-one healthcare platform for businesses

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Needed a faster way for business owners to understand what Thatch is and the benefits of using it.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create a B2B explainer video highlighting the benefits and walking the viewer through the different features of the software.

Alpine IQ

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, software animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Alpine IQ, a suite of software products for brands and retailers

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Effectively communicate to a new market segment at tradeshows.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an eye-catching explainer video highlighting the core software and its application to the new market.

Terpli

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, 3D animation, software animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Terpli, AI-powered app plug-in

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Business owners don’t understand the app’s perks for them and their customers.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video of the app being used from start to finish, highlighting the advantages for the business owner.preferences and ordering, to leaving reviews—in a combination of 2D and 3D animation.

Treez

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Treez, retail analytics and point of sales platform

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Treez overs a range of products. They needed a way to sum it up for customers.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video that covers all of Treez products, and the immediate benefits retailers will see.

Tetragram

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, Software animation

𝐂𝐥𝐢𝐞𝐧𝐭: Tetragram, a smart, digital journal that helps you get track and the most out of medical cannabis

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Needed a faster way to introduce use cases and benefits to dispensary owners.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Show dispensaries how their customers will use and benefit from the software. The video highlights new sales channels and opportunities that will open up from integrating with Tetragram.

Seed Talent

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, multiple narrators A/B testing

𝐂𝐥𝐢𝐞𝐧𝐭: Seed Talent, employee enablement software

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Customers don’t understand the effectiveness of the platform.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video that depicts the struggle of tracking data manually and highlighting the benefits of Seed Talent for business owners.

Pistil Data

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Pistil Data, data analytics software

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Retailers are unclear about how the platform offers them a competitive edge.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer that depicts the frustration before and clarity after a company uses Pistil Data to access market analytics.

Zenco

𝐒𝐭𝐲𝐥𝐞: 3D animation, 2D animation, character animation, app animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Zenco, cashless payment software

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Business owners only understand the unique benefits of the software after going through the demo.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video showing the whole retail experience of a customer making a purchase, and interacting with the app.

Prelude

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Prelude, inventory optimization software for dispensaries

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Dispensary owners are not the end user, purchasing managers are, so they often struggled to see the value of adding a new software to their stack.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: We worked with Prelude's team to create an explainer video that visualizes how they help dispensaries. Instead of just showing dashboards, we represented what was happening on the menu and inventory shelves. We also included several stats throughout the video to speak directly to dispensary owners.

Thatch

𝐒𝐭𝐲𝐥𝐞: 2D animation, software animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Thatch, the all-in-one healthcare platform for businesses

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Needed a faster way for business owners to understand what Thatch is and the benefits of using it.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create a B2B explainer video highlighting the benefits and walking the viewer through the different features of the software.

Alpine IQ

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, software animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Alpine IQ, a suite of software products for brands and retailers

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Effectively communicate to a new market segment at tradeshows.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an eye-catching explainer video highlighting the core software and its application to the new market.

Terpli

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, 3D animation, software animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Terpli, AI-powered app plug-in

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Business owners don’t understand the app’s perks for them and their customers.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video of the app being used from start to finish, highlighting the advantages for the business owner.preferences and ordering, to leaving reviews—in a combination of 2D and 3D animation.

Treez

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Treez, retail analytics and point of sales platform

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Treez overs a range of products. They needed a way to sum it up for customers.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video that covers all of Treez products, and the immediate benefits retailers will see.

Tetragram

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, Software animation

𝐂𝐥𝐢𝐞𝐧𝐭: Tetragram, a smart, digital journal that helps you get track and the most out of medical cannabis

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Needed a faster way to introduce use cases and benefits to dispensary owners.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Show dispensaries how their customers will use and benefit from the software. The video highlights new sales channels and opportunities that will open up from integrating with Tetragram.

Seed Talent

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, multiple narrators A/B testing

𝐂𝐥𝐢𝐞𝐧𝐭: Seed Talent, employee enablement software

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Customers don’t understand the effectiveness of the platform.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video that depicts the struggle of tracking data manually and highlighting the benefits of Seed Talent for business owners.

Pistil Data

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Pistil Data, data analytics software

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Retailers are unclear about how the platform offers them a competitive edge.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer that depicts the frustration before and clarity after a company uses Pistil Data to access market analytics.

Zenco

𝐒𝐭𝐲𝐥𝐞: 3D animation, 2D animation, character animation, app animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Zenco, cashless payment software

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Business owners only understand the unique benefits of the software after going through the demo.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video showing the whole retail experience of a customer making a purchase, and interacting with the app.

Prelude

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Prelude, inventory optimization software for dispensaries

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Dispensary owners are not the end user, purchasing managers are, so they often struggled to see the value of adding a new software to their stack.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: We worked with Prelude's team to create an explainer video that visualizes how they help dispensaries. Instead of just showing dashboards, we represented what was happening on the menu and inventory shelves. We also included several stats throughout the video to speak directly to dispensary owners.

Thatch

𝐒𝐭𝐲𝐥𝐞: 2D animation, software animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Thatch, the all-in-one healthcare platform for businesses

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Needed a faster way for business owners to understand what Thatch is and the benefits of using it.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create a B2B explainer video highlighting the benefits and walking the viewer through the different features of the software.

Alpine IQ

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, software animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Alpine IQ, a suite of software products for brands and retailers

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Effectively communicate to a new market segment at tradeshows.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an eye-catching explainer video highlighting the core software and its application to the new market.

Terpli

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, 3D animation, software animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Terpli, AI-powered app plug-in

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Business owners don’t understand the app’s perks for them and their customers.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video of the app being used from start to finish, highlighting the advantages for the business owner.preferences and ordering, to leaving reviews—in a combination of 2D and 3D animation.

Treez

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Treez, retail analytics and point of sales platform

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Treez overs a range of products. They needed a way to sum it up for customers.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video that covers all of Treez products, and the immediate benefits retailers will see.

Tetragram

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, Software animation

𝐂𝐥𝐢𝐞𝐧𝐭: Tetragram, a smart, digital journal that helps you get track and the most out of medical cannabis

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Needed a faster way to introduce use cases and benefits to dispensary owners.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Show dispensaries how their customers will use and benefit from the software. The video highlights new sales channels and opportunities that will open up from integrating with Tetragram.

Seed Talent

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, multiple narrators A/B testing

𝐂𝐥𝐢𝐞𝐧𝐭: Seed Talent, employee enablement software

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Customers don’t understand the effectiveness of the platform.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video that depicts the struggle of tracking data manually and highlighting the benefits of Seed Talent for business owners.

Pistil Data

𝐒𝐭𝐲𝐥𝐞: 2D animation, character animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Pistil Data, data analytics software

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Retailers are unclear about how the platform offers them a competitive edge.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer that depicts the frustration before and clarity after a company uses Pistil Data to access market analytics.

Zenco

𝐒𝐭𝐲𝐥𝐞: 3D animation, 2D animation, character animation, app animation, narration

𝐂𝐥𝐢𝐞𝐧𝐭: Zenco, cashless payment software

𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Business owners only understand the unique benefits of the software after going through the demo.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Create an explainer video showing the whole retail experience of a customer making a purchase, and interacting with the app.

Ready to make a video?

View our services

Software Explainer Video Benefits

Increased Sales

Show how your product or service solves customer problems.

Better Investor Relations

Explain the value proposition, business model, and future plans to investors and stakeholders.

Improved SEO

Keep visitors on your website longer with videos that capture their attention.

Smoother Onboarding

Equip new team members or clients with essential knowledge about your offerings.

About Purely Imagined

70+

Unique Clients Served

50+

Explainer Videos Created

7+

Years of Experience

Our Process

1. Project Kickoff

The project starts with a full team meeting, during which we take notes about the information we'll need to cover in the video. We'll also collect things like marketing assets, figma boards, and sales decks.

2. Script Phase

Our team carefully reviews all the notes and other info we have. We form a script that speaks directly to your ideal user. We'll send the script over to you for fine-tuning and approval.

3. Storyboard Phase

We start with a rough storyboard to come up with the visuals. Once approved, our team crafts the final designs for each scene. We use your branding materials as a guide. All the frames are assembled into a final storyboard for you to review.

4. Animation Phase

It's time for the magic! We bring the storyboard to life. Depending on the subject and budget, this may involve a mix of 2D and 3D animation. We also handle the narration and sound design. After the video is approved, we'll send you a link to download the final files.

Get a quote

Testimonials

Peter Kasper

Terpli

"They went above and beyond, and their video has become a staple in our sales and fundraising efforts. Could not recommend their services more!"

Nicholas Paschal

AIQ

"Purely Imagined's team was outstanding from start to finish, and we greatly enjoyed working with them."

Adam Stevenson

Thatch

"Purely Imagined was so easy for us to work with. Their team creates high quality work super fast, so they were a great partner for us here at Thatch."