top of page

Creating The Perfect Promo Video (Tips & Examples)

Person amazed by 3D objects floating from phone screen, illustrating engagement with captivating promo video content

Have you ever watched a video that left you thinking, “I need this product in my life”? Or perhaps you’ve seen a competitor’s video and wondered how they managed to encapsulate the essence of their brand so perfectly in just a few seconds. Creating a promo video that resonates with your audience and drives your message home is no small feat. It requires a keen understanding of your target market, a clear vision of your brand’s message, and the creativity to bring it all together in a compelling narrative. Whether you’re aiming to introduce a new product, boost brand awareness, or engage your existing customer base, crafting a great promo video is an essential step in capturing the attention of your audience and leaving a lasting impression.

What is a promotional video?

A promotional video is a targeted video content piece designed to showcase a specific product, sale, or event. It operates much like a teaser, offering just enough intriguing information to pique the viewer’s interest and motivate them to seek more details. These videos are crafted to be engaging and persuasive, utilizing elements of storytelling, compelling visuals, and direct calls to action. The aim is to create a memorable impact on the audience, encouraging them to engage with the brand or offering further.

In your marketing strategy, promotional videos play a critical role in communication. To ensure wide visibility, they are deployed across various platforms, including social media, websites, and email campaigns. By combining elements such as 3D product rendering, animated explainers, and software animations, these videos can effectively convey the value proposition of the offering, making them an indispensable tool for driving interest and conversions. Whether for launching new products, announcing sales, or highlighting events, promotional videos are designed to capture and retain audience attention, making them a cornerstone of modern video advertising efforts.

When should I use a promo video?

Promo videos are an excellent choice for brand awareness campaigns. By leveraging captivating visuals and storytelling, these videos can introduce your brand’s ethos, products, or services to a broader audience in a memorable way. They’re designed to make a strong impression that resonates with viewers, setting the stage for brand recognition and recall. When your goal is to imprint your brand identity in the minds of potential customers, a well-crafted promotional video can serve as the cornerstone of your campaign, providing a shareable and engaging piece of content that extends your reach across platforms.

Moreover, promo videos are invaluable for attracting new customers and engaging current and recurring visitors. For new customer acquisition, these videos can highlight key benefits and differentiators of your product or service, addressing specific needs or pain points that resonate with your target audience. For engaging existing customers, promo videos can keep your audience informed about new features, updates, or special offers, reinforcing their interest and loyalty. In both cases, promo videos' dynamic and visually appealing nature makes them more engaging than traditional text-based content, boosting engagement rates and fostering a deeper connection with your audience.

What are some different types of promo videos?

Promotional videos are a dynamic and versatile tool for communicating your brand’s message, showcasing your products, and engaging with your audience. They come in various forms, each tailored to specific goals, from explaining complex concepts in a digestible format to providing a detailed look at a software product's features. Understanding the different types of promo videos can help you choose the right format for your marketing objectives, ensuring your message resonates with your intended audience.

Explainer Videos

Explainer videos are concise and engaging, breaking down complex ideas, products, or services into easily understandable content. They are an effective way to convey your brand’s value proposition, how your product works, or why your service is beneficial. By using a combination of storytelling, appealing visuals, and clear language, explainer videos can simplify complicated topics, making them accessible to a broad audience. They’re particularly useful for introducing new concepts or products, helping viewers grasp your offering’s key features and benefits in under a minute.

Software Product Demos

Software product demos are detailed presentations that showcase how a software product or platform functions. These demos are tailored to highlight the software’s key features, benefits, and use cases, providing potential customers with a comprehensive understanding of the product. Through animated sequences, software product demos can effectively illustrate the software’s interface, usability, and integration capabilities. They are an essential tool for SaaS companies looking to demonstrate the value and efficiency of their products to prospects.

3D Rendering

3D animation brings products, concepts, and stories to life with stunning depth and realism. This type of promotional video leverages three-dimensional graphics to lifelike video content. 3D animation is handy for showcasing products still in the conceptual or development stage, as it can accurately represent how the finished product will look and operate. Additionally, it’s ideal for visualizing complex processes or products with intricate details, offering viewers a clear and immersive understanding of the subject matter.

How do I create lead-generating promo videos?

Creating lead-generating promo videos is both an art and a science. The goal is to craft compelling content that captivates your audience and encourages them to take the next step in your sales funnel. A successful lead-generating video balances aesthetic appeal with strategic design, ensuring it resonates with viewers while driving them toward conversion. Below, we explore key strategies to maximize the effectiveness of your promo videos in generating leads.

Simple, Refined Color Palette That Fits the Brand and Tone

Choosing a simple, refined color palette that aligns with your brand and the tone of your message is crucial in creating a visually cohesive and appealing video. This consistency helps in reinforcing brand recognition and ensures that your video communicates the intended mood and values to your audience. A well-curated color scheme enhances the visual experience and contributes to the video’s overall persuasiveness by creating an emotional connection with the viewer. 

Plan for Multiple Formats and Aspect Ratios

It’s essential to design your promo videos with various formats and aspect ratios in mind. This ensures your content is optimized for viewing across different devices and platforms, from desktops and laptops to smartphones and tablets, and on social media channels with unique requirements. Planning for multiple formats from the outset allows for a more flexible and effective distribution strategy, ensuring your video reaches and engages the widest possible audience. It also prevents potential issues such as cropped content or awkward framing, which can detract from the viewer’s experience and your message’s clarity. With animation, we are able to go back and adjust framing when changing aspect ratios.

Short, To the Point, Not a Deep Dive on Any Specific Topic

Lead-generating promo videos should be concise and focused, delivering a clear message without delving into deep, complex topics. The aim is to spark interest and encourage viewers to seek more information rather than overwhelm them with details. Keeping your video short and to the point ensures that viewers remain engaged throughout and are more likely to respond to your call-to-action (CTA). By delivering a succinct, compelling message, you can effectively pique interest and drive potential leads further down the sales funnel.

Need promo video creation services?

At Purely Imagined, we specialize in crafting promotional videos that capture the essence of your brand and drive your marketing objectives forward. We understand the power of visual storytelling and its impact on your audience. Our expertise in creating animated explainer videos, software product demos, and 3D product renderings positions us uniquely to bring your concepts to life in the most engaging and effective way possible. Whether you’re looking to simplify complex ideas for broader understanding, showcase intricate new software, or present a new product with stunning realism, we have the skills and technology to meet your needs.

Our approach is to work closely with you to understand your brand’s personality, your product’s unique selling points, and your target audience’s preferences. This allows us to create customized promo videos that resonate with viewers and compel them to act. We pride ourselves on our ability to translate your ideas into compelling visual content that stands out in today’s crowded digital landscape. If you’re in need of promotional video services that will elevate your brand and enhance your marketing efforts, contact Purely Imagined to turn your vision into reality.


Crafting a captivating promo video is a journey that combines creativity, strategy, and understanding of your audience. It’s about telling a story that resonates with your viewers, connects emotionally, and compels action. Remember, the goal is to create something your audience will not only remember but want to share and engage with. By focusing on a refined color palette that reflects your brand, planning for multiple formats to ensure everyone, everywhere can enjoy your video, and keeping your message concise and to the point, you’re setting the stage for a successful promo video. At Purely Imagined, we’re dedicated to bringing these elements together, crafting bespoke promotional videos that drive results and elevate your brand. If you’re ready to transform your vision into a powerful video that captivates and converts, we’re here to help turn that dream into reality.


Ready to learn more?

bottom of page