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5 Ways for Software Companies to Use Animated Product Demos

Impressionist painting of someone watching a video on their phone

Animated product demos are a good way to show how software works using visuals in a simple and brief manner. This approach has the potential to not only enhance a brand's market presence but also simplify the user journey. This blog post focuses on how software brands can effectively utilize animated product demos to elevate their marketing game.

What is a Product Demo?

An animated product demo is a short, crisp, 2D animation typically lasting between 10 and 30 seconds. This succinct visualization highlights how a particular feature of a product works. Think of it as a condensed visual guide, which, when executed correctly, can enlighten the user on how to use a specific feature best, making their interaction with the software smoother and more efficient.

Animated product demos offer a more engaging, visually appealing, and efficient way to demonstrate a product's features compared to traditional screen recordings. Where screen recordings are often long-winded and lack visual engagement, animated demos captivate audiences with their dynamic visuals and focused content. They allow for creative storytelling, facilitating a deeper connection between the viewer and the product.

How to Make an Interesting Product Demo

An engaging product demo goes beyond just demonstrating a software feature. It requires an artful combination of brand aesthetics, focused messaging, and quality animation. The demo should be short and focused on one topic to prevent cognitive overload. Simplicity is the name of the game.

Keeping your demo on-brand is also crucial. Correct use of brand colors, icons, and layouts can reinforce brand identity and create a cohesive user experience. The demo must be clear enough to be understood without narration, ensuring the user gets the idea from the visual cues. When working with an animation studio, be sure to share any design assets, such as Figma boards, to aid in the process.

The magic touch, however, lies in the animation. Smooth animation is vital in creating an enjoyable user experience and contributes significantly to the overall aesthetic appeal of the demo.

What to Show in a Product Demo

The key to designing an effective product demo is streamlining the user interface (UI). Showing only what's relevant is essential to avoid overwhelming the user. An icon or a mouse indicator pointing at the user's interaction points will be beneficial in guiding the user through the demo.

Further, it's essential to show the authentic user experience. This includes text entries, button clicks, pop-ups, and menu selections. This step-by-step walkthrough gives the user a thorough understanding of how the feature works and its potential benefits.

How Animated Demos Showcase Software Features Effectively

An animated product demo of custom native apps for Alpine IQ
An animation showing how Alpine IQ's custom apps work.

A case in point is the software developer Alpine IQ. We created 17 individual videos, every one a distinct SaaS product demo, for each page on their website to showcase the functionality of specific features. This allows visitors to understand each feature's potential, increasing user engagement and product comprehension. Alpine IQ also used these videos on social media to announce new features. Read more about our work with Alpine IQ here.

Using Product Demos in Your Software Marketing Strategy

With their unique blend of entertainment and information, they help software companies offer value while capturing attention. Here are five ways you can incorporate product demos into your software marketing strategy:

  1. Website Integration: Start by featuring your product demos prominently on your website. This could be on your landing page or product-specific pages. This gives your visitors an immediate and immersive understanding of your product, enhancing their browsing experience.

  2. Social Media Sharing: In this digital age, social media platforms such as LinkedIn and Instagram are powerful tools to increase your brand's visibility. Sharing your animated demos on these platforms can boost your engagement rates and expand your reach.

  3. Client Onboarding: Use your product demos to onboard new clients. These demos help simplify the onboarding process by providing a clear and engaging overview of how your software works and what features it offers.

  4. Introducing New Features: Whenever you roll out new features, create an animated demo highlighting how these additions work and their benefits. This not only helps your existing clients get a handle on these new features and informs potential clients about your product's continuous evolution.

  5. Integration into Longer Videos: Consider integrating your product demos into longer marketing or explainer videos. This can help build a comprehensive narrative around your software's capabilities and offer a more detailed exploration of its value proposition.


Animated product demos are a powerful tool in the realm of software marketing. They offer a unique blend of visual appeal and informational clarity, helping brands communicate their software's features and benefits effectively. As you innovate your software, remember to innovate your marketing, too; animated product demos can be your key.

While it's possible to create animated product demos internally, working with a professional studio can greatly enhance the quality and effectiveness of your demos. A professional studio equipped with a team of experienced animators will guide you through each step of the process - from storyboarding to animation and beyond. They ensure that your demo not only showcases your software features but also aligns with your brand and connects with your target audience. If you're ready to take your software marketing to the next level, we invite you to explore our services here.

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