Your potential users are juggling multiple priorities, and the last thing they need is another vague pitch. Explainer videos turn the intricate details of your technology into a clear visual narrative that resonates with decision-makers who don’t have time to dig through specs or might not be as knowledgeable about the subject. An explainer video ensures your audience sees its direct impact on their bottom line, making the purchase much easier.
What is an explainer video?
Explainer videos are visual guides that introduce potential users to your product, easing them into what could be a fruitful relationship. Instead of bombarding viewers with a hard sales pitch, explainer videos take on the role of a knowledgeable companion, helping them navigate what your product is all about.
Your audience might be intrigued by your product but unsure how it fits into their world. An explainer video is the first introduction, offering just enough information to pique interest and encourage further exploration. Inform potential users before they consider moving forward—setting the stage for future interactions rather than rushing to close a deal.
Benefits of explainer videos
Quick product showcase
Explainer videos excel at delivering a fast yet thorough introduction to your product. In just about a minute, viewers gain a solid understanding of what your product is, how it works, and why it’s valuable to them. This is especially useful for complex or innovative products that might need a bit more explanation to really resonate with potential customers.
Replace static infographics
Rather than relying on static infographics or dense blocks of text, explainer videos bring your product to life. They visually demonstrate how the product works and, more importantly, how it can make a difference in the viewer’s life. This dynamic approach is far more engaging and effective in communicating your message, turning potentially confusing information into a clear and compelling narrative.
Speak to multiple audiences
A well-crafted explainer video can effortlessly address the needs of multiple audiences. Whether the viewer is a user, a decision-maker, or somewhere in between, the video ensures that everyone involved in the purchasing process is on the same page. And when needed, multiple versions of the video can be created, each tailored to a specific audience or use case.
Explainer video use cases
Website
We find that placing an explainer video at the top of your website gives visitors an immediate, engaging overview of your product. The quick introduction helps them decide whether to explore further or take the next step, like scheduling a demo. By showcasing the key features and benefits upfront, you’re more likely to catch their interest and keep them on your site, ready to learn more.
Pre-sales call
Sending an explainer video before a sales call primes your prospects by educating them on the product’s various use cases. This means your sales team can engage with more informed buyers, allowing them to dive deeper into meaningful conversations and close deals faster. It’s a great way to ensure that every minute of your call is productive and focused on addressing specific needs.
Expo booth display
At trade shows or expos, your booth needs to stand out among a sea of competitors. Replacing static slideshows, screen recordings, and still images with a polished explainer video can captivate attendees as they walk by.
Product launch
When rolling out a new product, an explainer video is the perfect tool to introduce it to both existing and potential customers. The video highlights the product’s features and benefits, sparking interest and excitement.
Onboarding
A library of explainer videos is invaluable for onboarding new users. These videos can guide them through the platform, demonstrating workflows relevant to their needs. By helping users get up to speed quickly and effectively, you keep them engaged and ensure they feel they’re getting the most out of your product, which can significantly reduce churn.
Investor pitch deck
Quickly convey your product’s value proposition and help investors grasp the core benefits and potential of your product right away, setting a solid foundation for the rest of your presentation.
Cannabis Tech Explainer Video examples
Terpli
Terpli was one of the first Cannabis technology brands we worked with. The video shows dispensary owners the benefits their businesses will see from using the platform.
“It's not easy to find creative, dedicated, or professional in the cannabis industry - with Purely Imagined you get all three. We created a new service offering for cannabis retailers and needed a short and sweet video to educate the market about our product. Purely Imagined was not only wonderful to work with, but passionate about the process and committed to our success. They went above and beyond, and their video has become a staple in our sales and fundraising efforts. Could not recommend their services more!”- Peter Casper, Terpli
Alpine IQ
We created this video for Alpine IQ to use at expos and online. The video, which has a friendly tone, overviews their products and integrations in an easy-to-understand way. We also created a series of shorter software product demos for use across their website.
"Our software platform is complex, so it's essential to deliver our message clearly and efficiently, and Purely Imagined did just that! As a comprehensive suite of marketing, loyalty, and data analytics tools, our company needed to be presented in an engaging manner. Purely Imagined's team was outstanding from start to finish, and we greatly enjoyed working with them. In addition to explaining what we do, they enhanced the overall vision with amazing animations and professional audio. Thanks to Purely Imagined, people raved about our explainer video at Hall of Flowers! If you're looking for quality videos made by creatives who also share a passion for cannabis, look no further than Purely Imagined."- Nicholas Paschal, Alpine IQ
Tetragram
We created two explainer videos for Tetragram. One was aimed at users and dispensary owners and discussed the benefits of integrating Tetragram. The second was specifically for clinicians and discussed how they could use Tetragram in their patients' care.
“Working with Allan and David at Purely Imagined was a great experience! They made the process of translating my ideas into a very informative one-minute video seem so easy. After interviewing several other companies, Purely Imagined offered the best pricing and the quickest turnaround time. They are a very talented group and I highly recommend their services to anyone.” Otha Smith III, Tetragram
Frequently asked questions about explainer videos
How long should an explainer video be?
We find around a minute to be the best length. A little over is okay, usually anything over 2 minutes though risks losing interest as the video goes on.
How long does it take to make an explainer video?
The typical turnaround time for a video right now is about 6-8 weeks from the kickoff meeting.
Do I need to write the script?
Nope! We will handle the whole process, including script, storyboard, and animation. We get your approval after each phase and make revisions if necessary. Some of our clients prefer to write their own scripts, and that’s totally cool, too!
What will my video look like?
The video’s tone and design will be based on any branding and marketing materials we have available. We can also take advantage of Figma and Illustrator assets.
Ready to make your explainer video?
Our team at Purely Imagined has partnered with award-winning cannabis tech brands and innovative startups to create explainer videos that clearly convey the value of their products. We specialize in crafting videos that simplify complex ideas and highlight what differentiates your brand. Whether you need a concise overview for your website, a detailed walkthrough for potential investors, or a product demo for trade shows, we’ve got you covered. Let’s make your product the one that stands out. Contact us today to meet with our team.
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