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Start Turning Software Jargon into Value with Explainer Videos

A confused Saas customer in a maze of technical jargon

The scene opens with a familiar confusion: a potential customer navigating through a labyrinth of 'scalability options' and 'frameworks,' terms as clear as 'machine learning algorithms' to someone outside the industry. It's a stark reminder that in the realm of software sales, clarity must take center stage. As we step into Q1 2024, it's the perfect moment to reflect on your content strategy and consider how it aligns with your communication goals. The new year brings a fresh opportunity to refine your approach, ensuring that your message is heard and fully understood by your audience. This is particularly vital when it comes to sales strategies, where clarity can be the difference between a potential lead and a missed opportunity.

A well-crafted sales strategy cuts through the noise, delivering a message that sticks with your audience long after the first interaction. It's about making a connection and building trust, ensuring that your audience sees the value in what you're offering without getting tangled in a web of industry-specific jargon. Whether it's through the streamlined simplicity of explainer videos or the strategic placement of content across multiple channels, the aim is to engage and enlighten your potential customers.

Why should you not use jargon in a sales strategy?

In a sales strategy, the use of jargon can be a significant barrier to communication and understanding. Clarity is crucial when businesses communicate with customers, especially in the context of software or technical products. Jargon, which refers to specialized terms within a particular field, can confuse potential buyers who may not have the same level of expertise or familiarity with the language used by professionals within the industry. This confusion can lead to a lack of engagement, frustration, and ultimately a failure to see the value in a product or service, no matter how excellent it may be. Customers need to quickly understand how a product can resolve their challenges or improve their lives; jargon does not facilitate this understanding.

In bridging the gap between expert knowledge and consumer understanding, explainer videos emerge as a subtle yet effective tool. They serve as translators that convert complex language into relatable, everyday concepts through storytelling and visuals. By demystifying the product and presenting its features and benefits in layman's terms, explainer videos can connect with the audience on an emotional level, often leading to a deeper interest and increased trust. It's worth noting that they are not just a means of communication but a strategic approach to making your product universally understandable and appealing, setting the stage for a successful interaction.

What is an explainer video?

An explainer video is like a short, engaging story that introduces a product or service to potential customers. Imagine someone asking you what your company does, and instead of drowning them in technical details or industry lingo, you show them a brief clip that lays everything out in a simple, entertaining, and easy-to-understand way. These videos usually last at most a couple of minutes and combine clear language with compelling visuals to help viewers grasp not just what you're selling but also why it matters to them.

Think of explainer videos as the highlight reel of what you offer, focusing on solving problems rather than showcasing features. They're the friendly guide in a complex world, helping people understand how your product can make their life easier or better. With a mix of animation, live-action, or sometimes just kinetic text and graphics, they break down the most complex ideas into bite-sized, relatable pieces. It's storytelling with a purpose.

How do explainer videos simplify a complex topic?

Explainer videos simplify complex topics by using visual storytelling techniques that resonate with a wide audience. They start by identifying the core problem that the product or service addresses. Instead of bombarding the viewer with data and specifications, explainer videos present a relatable scenario. This scenario is usually centered around a character or situation that the target audience can identify with, which helps to ground the explanation in a familiar context.

From there, the video uses clear, concise language and combines it with animation to illustrate how the product or service works in a way that's easy to follow. By focusing on the benefits rather than the technicalities, it transforms abstract concepts into tangible solutions. Visual cues and metaphors act as shortcuts to understanding, bypassing the need for technical knowledge and making the information accessible to everyone.

Explainer videos pace the information flow, using timing and rhythm to ensure that the viewer can absorb the new information before moving on to the next point. They often conclude with a summary that reinforces the main message, ensuring that the key takeaways stick. The goal is to leave the viewer with a clear understanding of the topic and a sense of how it applies to their own life or needs, paving the way for them to explore the topic or product further with confidence.

How can explainer videos help you with lead generation?

Explainer videos can be a potent tool for lead generation by capturing attention and conveying value quickly and effectively. Consumers are inundated with information, making it challenging for a message to stand out. An explainer video increases the chance of catching a potential customer's eye with its dynamic visuals and compelling narrative. By presenting a problem and its solution within a short span, it piques curiosity and encourages viewers to learn more.

Once interest is sparked, explainer videos often include a direct call to action—like visiting a website, signing up for a trial, or contacting the company—guiding the viewer on what to do next if they're interested. This clear pathway from viewer to potential lead is critical in the conversion process. Additionally, explainer videos are easily shareable across social media, email campaigns, and other platforms, increasing their reach and the potential for generating leads.

Explainer videos can improve website engagement metrics, such as time on page and bounce rate, which are factors that search engines consider when ranking content. By boosting these metrics, websites are more likely to appear in search results, leading to increased visibility and more organic leads. Moreover, when these videos are optimized for SEO by including targeted keywords in the title, description, and tags, they can rank in both web and video search results, further amplifying their lead-generating potential.

7 Strategic Ways to Amplify Your Sales Funnel with Explainer Videos

  1. Captivate on Landing Pages: First impressions count. Embedding an explainer video on your landing page can engage visitors the moment they arrive, reducing bounce rates and increasing the chances of conversion.

  2. Engage on Social Media: Social media is a battleground for attention. Short, shareable explainer videos can go viral, boosting your brand’s visibility and attracting leads.

  3. Stand Out at Trade Shows: Amidst a sea of competitors, an explainer video can be a beacon to attendees, drawing them to your booth and opening the door for face-to-face interactions.

  4. Precede Sales Demos: Set the stage for a winning sales demo. A well-crafted explainer video can introduce your product's benefits before you dive into the details.

  5. Boost Email Campaigns: Increase open and click-through rates by adding an explainer video to your emails. It’s a refreshing break from text that can lead directly to your website or offer page.

  6. Launch Products: Generate buzz and build suspense. Use explainer videos across all promotional channels to create a unified, compelling narrative for your new product.

  7. Replace Static Infographics and Screenrecordings: Instead of poor quality screenshots and recordings of your software, show your customers how it works using animation.

By strategically deploying explainer videos in these seven key areas, you can turn up the volume on your marketing efforts and drive your sales funnel towards more conversions and closed deals.

SaaS Explainer Video Examples

As we present our explainer video examples, the success stories behind them speak volumes. Take the video we crafted for Tetragram, which was designed to demystify their app's functionality, turning complex processes into user-friendly information. Our ability to quickly translate intricate concepts into accessible visuals and narratives is echoed in our clients' experiences, with Tetragram valuing our swift and effective communication. Similarly, our explainer video for Alpine IQ encapsulates the breadth of services their platform offers, distilling a complex software ecosystem into an engaging, easily digestible format. Our commitment to clarity, coupled with our creative flair, has helped these brands convey their message and captivate their audience, reflecting our dedication to excellence in every project we undertake.

Choosing the right explainer video company

When selecting the right explainer video company, it's crucial to consider factors that align with your specific needs, especially if you are dealing with complex tech or concepts. A company like ours, Purely Imagined, stands out for its responsibility, professionalism, and dedication to meeting project deadlines. We understand that in the business world, timing is often as critical as the quality of the work itself. Therefore, we prioritize delivering high-quality explainer videos within the agreed-upon timeframe, ensuring that your marketing and sales timelines are not disrupted.

Our core strength lies in our ability to effectively communicate the value of products. We don't just create videos; we focus on making your product's intricate details understandable and appealing to a broad audience. This is achieved through a combination of clear storytelling, engaging visuals, and a deep understanding of your target market. Our experience in this field allows us to craft messages that resonate with your audience and drive your business goals. Choosing a company with a proven track record of client satisfaction and a portfolio that demonstrates an ability to handle challenging concepts is key. With Purely Imagined, you can be confident that your explainer video will effectively convey your message and enhance your brand's presence in the market.


As we've navigated the landscape of sales strategies and the dynamic role of explainer videos, it's clear that clear and effective communication remains at the heart of customer engagement. In a marketplace where attention is the most valuable currency, explainer videos stand out as a beacon of simplicity and clarity. They not only illuminate the value of complex products but also align perfectly with the needs and preferences of a diverse audience.

In conclusion, as you look ahead in Q1 2024, refreshing your content strategy with explainer videos can be more than just a tactical move—it's a step towards fostering a deeper connection with your audience. By embracing the power of visual storytelling and the precision of targeted messaging, you can transform the way your customers perceive and interact with your brand. Whether you're simplifying intricate software functionalities or showcasing the nuances of a new service, explainer videos can be your ally in the quest for clear, concise, and compelling communication. Let's make this year one where your content not only speaks to your audience but also speaks for you, creating a narrative of success and innovation that resonates across your industry. Contact us to get started!

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