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Why Should I Use An Explainer Video In My Investor Pitch Deck?

illustration of a female giving a pitch to a group of investors

As 2024 approaches, businesses everywhere are gearing up to make a mark in the new year. Now, more than ever, having a compelling pitch deck is vital to capture the attention and investment needed to propel a business to new heights. One powerful tool in your arsenal to make this happen? A well-crafted explainer video. In this blog, we'll delve into why you should add an explainer video to your pitch deck, and how 3D animation can take your presentation up a notch.

What is a pitch deck?

A pitch deck is a concise presentation that provides investors with an overview of your business, often used during face-to-face or online meetings with potential investors, customers, partners, and co-founders. It’s a visual companion to your business pitch, presenting vital information, including the company overview, problem statement, solution or product descriptions, business model, marketing strategy, financial projections, and the team's background. A well-structured pitch deck aims to persuade stakeholders of your business proposition's viability and potential profitability, facilitating informed decision-making.

What are the benefits of using an explainer video in my pitch deck?

Having an explainer video in your investor pitch deck can make a big difference. It helps to grab the investors' attention right away. At Purely Imagined, we specialize in creating videos that break down complex ideas into simple, easy-to-understand visuals. This means the investors can quickly grasp your business without getting lost in jargon or dense slides.

A well-made explainer video can give a vibrant snapshot of what your business can do. It shows your product or service in action, which is more convincing than just talking about it. By working with us, you get to add a fun and friendly touch to your pitch, which can make investors more receptive to your message. Remember, a pitch with a good explainer video isn't just a presentation; it's a powerful sales demo that can lead to real growth for your company.

What should I include in my pitch deck video?

Give a brief introduction to your company, outlining its mission and what makes it stand out in the market. It's a great way to give investors a snapshot of who you are. Dive into the problem your business is solving, illustrating the gravity of the issue with real-life examples or data. A well-crafted explainer video helps vividly portray the scenario, making it relatable to the audience. Detail the solution your business offers, showcasing it’s benefits to consumers. Including a product demo or 3D product rendering at this stage can significantly enhance the understanding and appeal of your product.

Highlight the market potential and target audience. Utilize crisp graphics and engaging animations to represent market statistics and consumer demographics. Adding a section showcasing testimonials or case studies can be a powerful way to build trust and credibility. Conclude with a strong call to action, urging investors to join you in your journey toward success and innovation. This could be supplemented with a brief financial overview and projections to give a complete picture of the investment opportunity.

The goal is to create a seamless flow of information, with each section leading naturally to the next, forming a cohesive and compelling narrative that holds the investors' attention from start to finish.

Should I use 3D animation in my pitch deck?

For CPG or manufacturing brands, incorporating 3D renders of products or processes into explainer videos is a dynamic way to showcase the tangible aspects and benefits of your offerings. 3D rendering allows for a realistic and detailed visualization, presenting your products or manufacturing processes in a way that is both engaging and informative. In the context of CPG or manufacturing, it can vividly illustrate the intricate details and USPs of your products, potentially highlighting the innovation and quality craftsmanship that goes into creating them.

When integrated into explainer videos, these 3D renderings can form part of a cohesive narrative that clearly demonstrates the value proposition to potential investors or customers. It allows you to virtually take your audience on a guided tour of your manufacturing facilities or to experience your products in a way that traditional photographs or text descriptions can't match. By opting for 3D product rendering in your explainer videos, you create an immersive visual experience that can significantly enhance the impact of your marketing video or sales demo, helping to foster a deeper connection with your audience and drive positive engagement.

How long should my pitch deck explainer video be?

We've found that maintaining a video length of around 1 minute, but not exceeding 2 minutes, is significantly effective. This time frame is substantial enough to convey the essential details without risking the loss of the viewer's attention. In the fast-paced business world, time is a commodity, and it's imperative to convey your message quickly to keep the audience engaged.

A concise video allows for a clear and focused narrative, helping to retain the essence of your message without dilution through unnecessary details. It enables the creation of a video that is both informative and engaging, fostering a balance between visual appeal and content delivery. By keeping it brief, we ensure that the explainer video is an efficient tool, adept at assisting in the promotion of your products or services, potentially leading to increased sales and company growth. Our goal is to create content that resonates, sticking to this time frame has proven to facilitate that effectively.

Example of a great explainer video:

Check out this explainer video we crafted for Terpli. This video serves as a vivid illustration, offering a comprehensive overview of the company's innovative solution tailored for the retail sector. Designed a friendly tone, the video seamlessly illustrates the remarkable benefits retailers can reap by integrating Terpli's AI-driven recommendations into their business model. Through animated visuals, we bring to life the enhanced customer satisfaction and potential sales growth that retailers can expect when their customers sign up with Terpli. It's not just an explainer video; it's a visual journey into the future of retail facilitated by Terpli's innovative technology.

Why should I make a pitch deck video with Purely Imagined?

Choosing Purely Imagined to create your pitch deck explainer video is not just about the now, but also about securing a vibrant future for your brand narrative. Our commitment goes beyond the initial creation, extending into future updates to ensure your video remains fresh and aligned with evolving market trends or company dynamics. We also understand the power of social media and web optimization in this digital age. We help optimize your video for a robust online presence, ensuring it captures the right attention and fosters engagement across various platforms.


Leveraging the power of visual storytelling through an explainer video elevates your pitch. It accentuates your business’s core values and propositions, facilitating a deeper connection with potential investors and customers. Work with us to craft a pitch deck video that is a visual treat and a catalyst for your brand's growth and success in the coming year.

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