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The Benefits of Trade Show Videos for CPG and Software Brands

Trade Show videos are emerging as a vital tool in the digital marketing arsenal for CPG and software brands. This article explores the potential of trade show videos in these industries, highlighting their role in enhancing brand recognition, driving engagement, boosting conversions, and broadening product accessibility.

3D animated trade show video for formula 787
Formula 787's trade show video display at the White Label Expo.

What are Trade Show Videos?

Trade show videos, like the one we created for Formula 787, are professionally crafted videos designed to showcase a product or service. These videos shine at trade shows, product launches, and across online platforms. In the context of CPG and software brands, trade show videos can take various forms, including 3D product renders, software demos, and animated explainer videos.

Key Benefits of Trade Show Videos

Trade Show videos deliver a plethora of advantages for CPG and software brands. Here is a rundown of the key benefits:

  1. Brand Differentiation: For CPG brands, 3D product renders offer a unique way to showcase products in a hyper-realistic manner. Software brands can use software demos to highlight specific functionalities and features that set them apart.

  2. Ease of Logistics: Instead of the complex and expensive process of shipping and setting up large equipment or displays for trade shows, brands can use 3D-rendered videos to showcase their products hassle-free and cost-effectively.

  3. Emotional Engagement: The dynamic nature of trade show videos lets brands narrate a story and connect emotionally with their audience. This can be particularly beneficial for CPG brands launching new products or software brands trying to convey the impact of their solution.

3D Product Renders: Bringing CPG to Life

3D product rendering is a powerful technique that uses computer graphics to create a photorealistic representation of a product. These renders can depict a product from all angles, giving viewers a comprehensive understanding of the item's features and benefits.

For CPG brands, 3D product renders can be a game-changer. They offer a way to showcase a product in extreme detail, highlighting features that might not be apparent in traditional 2D photos.

Moreover, 3D product renders can be manipulated to create dynamic visuals for trade show videos. For instance, the product can be virtually disassembled to show its internal components or displayed in various settings to demonstrate its use.

Animated explainer video for Zenco at a trade show
Zenco's display featuring their explainer video at MJBizCon.

Explainer Videos: Breaking Down Complexity for Software Brands

Animated explainer videos have gained immense popularity for their ability to simplify complex software functionalities. Animation allows for creative freedom, as seen in the video we created for Zenco, enabling software brands to present abstract concepts in a visually appealing and understandable way. This increases the audience's comprehension and makes the content more memorable.

In the context of trade show videos, explainer videos can be incredibly beneficial. They provide a quick and effective way to communicate what the software does and why it's beneficial to the viewer. Given the short attention span of expo attendees, this can be crucial in capturing their interest and convincing them to learn more about the software.

The Future of Trade Show Videos: Augmented Reality and Beyond

Keeping an eye on future trends is essential in an industry that's continuously evolving. One such advancement on the horizon is using Augmented Reality (AR) at trade shows. AR can offer a more immersive experience, allowing customers to visualize products in their environment or interact with software in real-time. This technology can provide a whole new level of engagement and personalization.

However, creating AR experiences requires specialized knowledge and technical capabilities. Brands considering this innovative approach should be prepared to partner with professionals experienced in AR video production to ensure high-quality results.

Alpine IQ's trade show video for Hall of Flowers.
A clip from Alpine IQ's explainer video for the Hall of Flowers expo.

Hiring a Professional vs. DIY: Making the Right Choice

When creating trade show videos, brands often find themselves at a crossroads: to hire a professional or attempt a DIY approach.

The DIY approach may seem cost-effective initially, but it's essential to consider the potential pitfalls. High-quality trade show videos require professional equipment, specialized software, and a significant time investment to achieve a polished result. Additionally, without a background in video production, you might encounter challenges in storytelling, editing, and creating engaging visuals.

On the other hand, hiring a professional animation studio brings several benefits:

  1. Expertise: Professionals bring extensive experience in creating compelling narratives and high-quality visuals. They understand what works and what doesn't, saving you from costly mistakes.

  2. Time Efficiency: With a professional team handling the production, you can focus on your core business operations. The production company will handle everything from ideation to post-production.

  3. Advanced Technology: Professional video production companies have access to the latest technology and tools, such as 3D rendering software and AR capabilities. These tools can significantly enhance the quality and impact of your trade show videos.

  4. Consistent Quality: With a professional team, you can ensure consistent quality across all your trade show videos, enhancing your brand image and credibility.


To maintain a competitive edge in the digital era, CPG and software brands must harness all available tools, and trade show videos, with their dynamic and multifaceted nature, are a crucial part of this arsenal.

From enhancing brand recognition and driving engagement to boosting conversions and widening product accessibility, trade show videos play a pivotal role. By investing in high-quality trade show videos, CPG and software brands can equip themselves for success in today's ever-evolving marketing landscape.

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