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Software Companies Should Be Using Animation In Their Customer Education

Ever felt lost trying to figure out a new software tool? You're not alone. It's a common struggle, and in today’s world, where software is a part of our daily lives, simplifying this learning curve is key. This is where animation steps in as a game changer for software companies in their customer education efforts.

Gone are the days of sifting through dense manuals or sitting through dry tutorials. Animation offers a refreshing and effective way to help customers understand complex software functionalities. With its visual appeal and simplicity, animation can turn a confusing array of features into an engaging and easy-to-follow narrative. It's about showing, not just telling, making it easier for customers to grasp how software works and the value it brings. This blog will delve into how animation not only makes learning about software less of a chore but also enhances the overall customer experience with the product.

vector illustration of a happy customer watching animated explainer videos on their phone

Why do you need to educate customers?

Educating customers is crucial for software companies because it safeguards consumers against poor purchase decisions and ensures they recognize the ongoing value of a product. In the rapidly evolving tech sector, customers often face a plethora of choices, each with complex features and benefits. By effectively educating them, software companies can demystify their products, making it easier for customers to understand how the software solves specific problems or improves efficiency. This clarity not only fosters trust but also helps in building a loyal customer base. Informed customers are more likely to appreciate the software's value over time, reducing churn rates and increasing the likelihood of repeat business.

In achieving this goal, various strategies are employed, but one particularly effective approach is the integration of animation in educational content. By condensing complex information into concise, visually engaging formats, animation can significantly enhance the effectiveness of customer education efforts.

What is the advantage of using animation?

The advantage of using animation lies in its ability to convey information in an engaging and memorable way. Unlike static images or text, animated content can bring concepts to life, making them more accessible and easier to understand. For instance, animated infographics and diagrams can illustrate processes or data in a dynamic manner, capturing the viewer's attention more effectively than traditional formats. This is particularly beneficial when explaining complex ideas or showcasing the value of products, as animation can break down these concepts into digestible visuals.

Moreover, animation has the unique ability to maintain customer engagement. Animation stands out due to its visual appeal and movement. It has been shown that people are more likely to watch a video than read a block of text, and animation, especially transparent videos, takes this a step further by adding an element of storytelling and visual interest. This increased engagement not only helps to keep the audience interested but also aids in better retention of the information presented. As a result, customers are more likely to understand and remember the value of products when they are presented through animated formats.

Animation and Software Companies

Have you ever found yourself stuck in a long, monotonous screen recording, trying to understand how a new software feature works? This common frustration highlights why animation is such a natural fit for software companies. It transforms the often dull and complex process of learning new software into a quick, enjoyable experience. Unlike lengthy tutorials, animations are short, engaging visual stories. This makes it much easier for users to grasp and remember various features, ensuring they get the most value out of the product.

Post-purchase, when it’s crucial for users to understand and efficiently use the software, animation steps in as a powerful tool. It replaces daunting manuals and screen recordings with lively, concise, and informative content. This enhances user understanding and significantly boosts their engagement and satisfaction. Ultimately, the ability to effectively educate and retain customers through animation fosters long-term loyalty and success for software companies.

Do explainer videos really work?

Absolutely! Imagine trying to pitch your business or a new software product in just one minute. Explainer videos excel in this challenge, offering a dynamic and concise way to convey complex ideas that traditional videos and screenshots might struggle with. For software companies, these videos are invaluable in illustrating abstract concepts like data flow, integrations, user interactions, and even the company's overarching mission. They can distill intricate software functionalities into understandable and engaging visuals, making them ideal for product launches, landing pages, and expos.

Explainer videos have a unique ability to visualize what can't be easily captured through conventional means. They provide a platform for software companies to tell and show how their products work in a real-world context. This visual storytelling can make a significant impact in a short amount of time, helping potential customers quickly grasp the value and application of a software product. By incorporating these videos into marketing strategies, software companies can effectively communicate complex ideas, attract more attention, and ultimately drive better engagement and sales.

What about using animation in user guides and training documents?

Using animation in user guides and training documents offers a significant advantage, particularly in the context of software demos. Imagine trying to explain a software feature with only text and static images. Now, contrast that with a 10-30 second animated demonstration showing the feature in action. These short, feature-specific animations can vividly showcase the value each function brings to the user, making complex concepts much easier to grasp.

What sets animation apart in this context is its ability to provide a clear, under-the-hood view of how software functions work. Smooth animations can illustrate processes and interactions that are otherwise difficult to convey, offering a more comprehensive understanding. This is especially useful in software training, where visualizing the flow and application of features is crucial. By integrating animation into user guides and training documents, software companies can enhance the learning experience, making it more intuitive, engaging, and effective for users. This approach improves user comprehension and contributes to a more satisfying and productive use of the software.

How do I start using animation in my customer training?

Starting to use animation in customer training can be a transformative step for your business, and at Purely Imagined, we're here to make that transition smooth and effective. We specialize in working with software companies, creating impactful product launches, demo animations, and explainer videos. Our expertise lies in translating technical jargon into engaging, value-driven content that resonates with your audience. This approach ensures that your training materials are informative, captivating, and easy to understand.

As your software evolves, the need for updated training materials becomes essential. At Purely Imagined, we're committed to staying with you every step of the way, updating and refining content to align with the latest developments of your software. This ensures that your training resources remain relevant, effective, and in sync with your evolving product. By partnering with us, you're choosing a company that understands the intricacies of software and the importance of clear, effective communication. We're here to enhance the impact of your customer training through the power of animation.


Wrapping up, the role of animation in customer education for software companies is both impactful and undeniable. It's not just about adding visual flair; it's about making complex ideas straightforward and engaging. This approach makes the learning process smoother for customers and deepens their connection with the product. With animation, software companies can effectively demonstrate the value and functionality of their products in a way that resonates with and is remembered by their audience.

The shift towards animation reflects an understanding of modern customer preferences and learning styles. It's a smart move for any software company aiming to enhance customer experience and satisfaction.


Ready to learn more?

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